MOSCHINO Press Release Kit

My press release kit for Communication Mix project. Press release is a written statement about an event created by PR of a brand directed to members of media such as magazine, digital media, and bloggers. The goal is to gain attention of those media that can get your company coverage in publications. Editors and reporters get hundreds of press release a day, so i have to make sure mine is stand out.

This press release kit is for Moschino's Spring Summer 2015 Fashion Presentation. Since the collection is inspired by the iconic Barbie doll, i decided to do a Barbie's shopping bag inspired press release kit. It includes press release, show notes, a little box with USB inside (for the soft copy of press release & show notes + the collection lookbook) and a mini sample of Moschino perfume as a souvenir.

Glimpse of Moschino SS15 collection